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TMC = Total Market Coverage

The Program:
Post-News Direct combines the power of two proven, respected, and trusted advertising vehicles - The Denver Post and Rocky Mountain News Newspapers and Direct Mail through Advo. Advertising messages can be targeted to high priority zip codes via geography and demography.

Denver Post and Rocky Mountain News subscribers receive a package with single sheet, multi-page tab and broadsheet inserts and coupon books inside a ShopWise wrap. This package is placed on top of both newspapers on Wednesday and promoted on a specially marked Poly-Bag.

Non-Subscribers- receive the same Shopwise package in their mailbox on Tuesday and Wednesday mailed by Advo Inc.

Products:
Pre-Printed Inserts - You provide the advertisement and we deliver using the best of two proven advertising mediums.

Print and Deliver Inserts - We will use our printing resources to print exactly what you need at competitive prices.

Distribution:

Over 1 million pieces every week
47% Newspaper Topper
53% Direct Mail

Benefits:

Newspaper and Mail Distribution - Combine paid circulation with the nation's 6th largest Newspaper with direct mail
Targeted Zip Code Distribution - Select the specific customers around your location
6 county metro coverage available - Covers most 6 county Denver/Boulder area zip codes
98% Zip Code saturation - No potential customer is left out
Advo is the nation's largest direct mail company - Ensures on time delivery
Significantly less expensive then solo mail - Unbeatable cost per thousand
Package is placed on top of the paper (not inside) - High Visibility, your ad will be seen

Major Program Participants:
Albertsons, King Soopers, Safeway, Pizza Hut, Domino's, Wal-Mart, Papa John's, Brakes Plus, Mattress Firm, Great Clips, 3 Day Blinds, Midas, Firestone, Petsmart, Longs Drugs, Petco, Goodyear, Denny's, Party America, La Z Boy, Ace Hardware and many more!

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